A Hummer Crammed in the Subway

Our older sister Chicagoist was telling us about new ads in the CTA subway tunnel last week. We told her that we’d already seen the Target ads here in Boston, Royal Caribbean before that. Bostonist noticed that the spot the right wall going inbound from Harvard to Central had been vacant for some time. We were jealous and thought that Chicago had up and stolen our ads. Rest assured that revenue is flowing into the MBTA system again with the reemergence of ads in simple flipbook style (no T TV yet) for the Hummer H3. Bostonist was taking a trip outbound on the Red Line today and noticed the flicker of advertising out of the corner of our eye, on the way back inbound the ad was surprisingly well timed.

As the Hummer maneuvered its way through the rugged terrain Bostonist wondered how many times we’ve been stopped at that very point due to "traffic ahead" or the inevitable weekly occurrence of a "disabled train." There are admitted problems with the T’s operations and they have pledged to do better. How do they plan to keep their advertisers happy? Perhaps the focus of the MBTA employees staffing Command Central (as read in today’s Metro) are giving extra focus to keeping those Red Line runs on time for the PR machine at Hummer.