Buying the News: Metro Journalism Edition

Against better judgment Bostonist has been a Metro reader. Ok, you’re pretty smart and figured it out: we don’t pay for anything we read. We take advantage of the wonderful libraries all over the hub for our books, get our daily newspaper free when getting the subway (or the Herald as it's passed out free almost every afternoon), and spend way too much time reading from our computer screens. Still, Bostonist likesWe think of ourselves as part of that demographic Metro International is always boasting: "Ages 18-45 – Young, well-educated, ambitious urbanites."

But today Metro Boston Edition, it was the last straw. Bostonist was flipping through the Metro (a.k.a. Boston Globe Light) folding over each page to make room for the other passengers in a crowded and warm Orange Line car when we got to page 14. London Calling. Metro_June_8_2005.jpg
Yes, a clever use of a song title, but just a story to sell the ad. For the past month we’ve seen the advertisements for "Totally London" in quarter page and half page in size. Today Bostonist flipped over the tabloid to page 15 and dropped jaw. The page opposite the London Calling journalism piece was a full page ad for Totally London. It’s one thing when you write a travel story to publish and promise prime ad space near those stories to travel agencies, but Metro Boston Edition we’ve lost our faith in you, even as visual stimulation to supplement NPR while we're riding the T. We’re watching the Hummer Ads and picking up a copy of Freakonomics.

Comments (1) [rss]

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i believe this is called 'synergy'

at least you know one of the things is an ad. the local tv news pretty much airs paid reports as newstories regularly

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