September 21, 2006
Charlie's Got a Brand New Bread Truck
The MBTA recently set into motion their newest advocate of the CharlieTicket/Charlie Card system – the Charlie Truck. The official spokes-truck of the fare collection system will now roll to public events and locations across the MBTA service area to promote the use of the new fare collection system. Fare collection has been confusing to tourists and locals alike ("Charlie down, arrow up.") The T administration hopes that the customer service vehicle will help to answer questions and get more passengers on board with the token-less system of doing things. The Charlie Cards will soon be available and allow passengers to tap the gate and pass – eliminating the feeding process that the already deployed CharlieTicket requires.
Naming the card for Charlie (mp3), a guy in 1948 who was stuck on the T because he didn't have exit fare (one of the first of many MBTA confusing policies), may have been the first problem for the new system. Since the roll out began into stations across the system and soon into busses has proven difficult for passengers to adjust. Fare collection across the system will soon be uniform in accepting the CharlieTicket and the Charlie Card. Why there is a space in Charlie Card and not in CharlieTicket is anyone's guess. Starting in November the T will make the Cards available – allowing passengers to add value to the cards and perhaps cutting down on the amount of Charlie litter. With over 100 bus routes and all the colored subway lines in the MBTA system it's curious why the MBTA thinks bread truck advocacy is any more effective than, say, slapping one of those bus-sized stickers on the MBTA busses.



Will there be a Charlie mascot? Hey, wasn't the point that he was lost on the MBTA? You guys should organize a web event if Mascot Charlie appears in public. Thousands of seemingly random people grab the feck and drag him into the Green Line Tunnel, where they chain him to a ceiling post.
Too much?
LOL, funny idea.
Here's a tip: don't buy a $20 CharlieTicket and put it in your pocket. I guess it's too much to expect the MBTA to provide a ticket that doesn't dissolve when you carry it around in the same hostile environment my cell phone is in.
I haven't gotten anything done today. I feel like a fog, but what can I say? I've just been letting everything wash over me lately, not that it matters. Shrug.
I've just been staying at home not getting anything done. I guess it doesn't bother me. Shrug. I haven't been up to anything. I haven't gotten much done today.