The MBTA has teamed up with Dunkin Donuts today to launch part of their Courtesy Counts campaign, which will reward nice transit users with a $2 Dunkin Donuts gift certificate on the T, buses, and commuter rails. If you give up your seat to an expectant mother or help a clueless tourist figure out the Red Line, you might be a lucky winner. Unfortunately, only 25 MBTA employees are closely watching for niceness, with a total of 500 certificates being handed out today.
This is the third stage in the Courtesy Counts campaign led by John Cogliano, State Secretary of Transportation. Earlier this year, he handed out 10,000 brochures to T employees reminding them to be nice to the riders. He then followed this up by placing 1,000 signs throughout the transit system giving a gentle nudge not to smoke, leave trash on the trains, and shut up while on your cell phones (put in much nicer prose of course).
The sad thing is that Bostonians should be helpful and courteous all the time; a $2 gift certificate for coffee shouldn't have to be the prompter for more polite transportation.
Did any of you witness anyone being commended for their courtesy today?
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