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The Boston Celtics logo was designed by Red Auerbach's brother, Zang, in the early 1950's. Zang was a creative and artistic man who assembled the familiar leprechaun with the words Boston Celtics arched around it in a circle.How about we lose the pipe and replace it with a Blackstone. Red wouldn't be without a cigar, it was iconic. When we remember Red Auerbach it's with a cigar - even in Hitchcock-esque silhouettes (see top banner or the banner in the background here.). If the Celtics have to be without Red, maybe they'll have better luck if they honored the late, great coach with an update of the logo his brother created.The world-famous figure has his left eye winking at you, his left hand resting on his shillelagh, his right index finger is pointing straight upward with a brown basketball sitting atop, his left foot crossed over and to the side of the right foot, he possesses a big smile (with a pipe projecting from the right corner of his mouth) and he is dressed in black buckle shoes, black pants, a gold front-button vest with a matching bow tie (with green three-leaf clovers displayed prominently in view on both), a long-sleeved white shirt and all topped off with a black derby hat with the same matching three-leaf clovers.
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Is this just another attempt to get Red rolling around in his grave? As if the 16 straight losses, the Dance Squad and Lucky aren't enough, now you want to meddle with the logo? Clearly you have no comprehension of tradition, as honoring Red would be upholding the design as his brother created it, rather than throw together some crappy looking tribute. You want to honor Red? Draft a defense first Center named Greg Oden, get rid of the dance team and start winning ballgames. New Logos are for schmucks looking for a new marketing scheme, oh well you should check with Wyc on that then.
You've got to be kidding me. Why mess with a classic? That logo is tasteless and ugly.
I like the idea, and I am a long-time Celtics' fan ... and a traditionalist. I still think there should be no dancing girls, no people trying to get their faces on the Jumbotron instead of watching the game, etc. but the new logo looks good to me. maybe it will even get some of their luck back.
I have to agree with Carl. It's bad enough that Red was "demoted" in the Pitino era and was subsequently subjected to the "new-fangled" NBA. It was even worse when the Celtics office gave the nod to a dance team--something he never approved of--after he had to grit his teeth through Hollywood-esque game promotions that have become the hallmark of NBA/Celtics game time. It's nice that someone would consider revamping the logo to be more of a tribute to him, but I think Red is most appropriately memorialized by the subdued logo on the players' jerseys and the quiet and undying respect/adoration people have for the coach and the man. Let the logo his brother designed go untouched, unaltered and carry on. It's a classic, just like he was.