The Boston Beer Company is headquartered here in Boston. The test brewery is only a few drunken steps from the Stony Brook station in JP, the marketing and admin happens downtown out of the design center on the South Boston waterfront, even if the bulk of the beer is brewed out of state. The flagship is still Sam Adams Boston Lager and the company felt something was missing – their own glass. We've been drinking Sam out of mugs, steins, pint glasses and those 7 oz. taster glasses they give you on the free (!) tour and even a beer boot or two (watch out if you're ever asked to drink from the boot). Today we hear about the new glass they've designed that might make it into a pub near you, and will certainly make it into your cabinet at home if you're willing to shell out $30 for four of them.

Tiax, the world-renowned sensory experts, worked closely with [founder and Chairman] Jim [Koch] to identify and evaluate the functional design features needed in a glass to showcase the key attributes of Samuel Adams Boston Lager. The key requirements for the perfect glass for Samuel Adams Boston Lager included: delivering sweetness from the malt; maximizing the hops aroma and flavor; maintaining the ideal temperature; supporting a rich and creamy head; and sustaining the right amount of carbonation.

The Coke glass was an innovative glass, it seemed to keep the head on a Coke at bay when poured – this new glass design looks similar to the Coke glass design but isn't about the perfect head on the beer it's all about releasing the aroma and flavor. We might not be able to get behind all their claims 100% but these sure would look good in our kitchen next to that pair of Stella glasses we got at a beer promotion last year.