April 18, 2007
Watch a Movie, With a Brew
Friday will mark the start of the third weekend the Somerville Theatre in Davis Square will serve you a beer and let you take it with you to your seat. The Boston area has been an outcast for a while without a movie house serving beers - the Somerville Theatre has ended our thirst. They may have gotten the idea when Snakes on a Plane hit the theaters, knowing the bureaucracy it probably took until Aqua Teen hit the big screen to make it happen. As of April 6th they serve your choice of Harpoon IPA, UFO, and Brown Ale (though they tell us Summer seasonal could be on the way soon) as well as red and white wines.
Of course we were looking for the 44oz beer when heading to the concession stand, sadly they're only offering it in 16oz cups - good enough for now. Pints are going for only $4, a glass of wine will run you $6. We have to say that's pretty fair - $4 for a beer in Boston is a fairly good deal, when you put it in a movie theater where soda goes for about 50 times the normal price we'd expect the tap to run us more on par with the Fenway $7 domestics. The neighbors and city granted their license on a couple of conditions: wristbands, stop selling alcohol at the 7th inning (well, 11pm), and one beer per customer. You can only grab one adult beverage per trip to the concession stand. Make sure you've got a Mass ID or Passport, until their UV scanner arrives in the next couple weeks the Somerville Theatre can only accept those two forms of age verification.
In addition to serving beer and wine from a renovated half of the concession stand they've also put in an indoor box office. No more queues in the cold and rain to grab a movie ticket. The changes have proven lucrative for the Somerville Theatre, the weekend of April 6th, their first serving beer, they ran out of the suds entirely and ordered up more. According to the Theatre manager they also out-grossed Kendall Square Cinema in their showing of the Aqua Teen Hunger Force movie. Drinking and ATHF? Menino must be pissed, but Somerville is the land of Curtatone.
Somerville Theatre image with a amateur photoshopping of the marquee.



If the number of drinks was unlimited, I'd just might be able to sit through the next Wayans Bros. movie.
Jon, our dream of a Brew-n-View in Bostonland has come true!
Brian - I think the number of drinks IS unlimited - I think the limit is one beer PER trip. Unlike places that limit you to two per person.
robin - w00t!