What, was WRKO just begging for trouble? Fallen politician Tom Finneran's ratings are sagging, which makes since since he's not exactly Boston's favorite man in the world. So they decided to stir up some muck by auditioning Bernard McGuirk as a cohost.
If they wanted trouble, they got it. McGuirk was Don Imus' producer who was involved with Imus's ridiculous insults of the Rutgers women's basketball team - and he got fired along with Imus. In fact, McGuirk called the members of the basketball team "hard-core hos." As if he knows.
WRKO's vice president said McGuirk was "very witty." We wonder how said vice president would define "funny." A spokesman for Entercom - WRKO's parent company - later said that McGuirk was going to be "just a guest host, period," but the same statement declared he was a "potential cohost."
But, at the last minute, WRKO decided not to invite McGuirk to the show. Local black leaders threatened to protest. It's not as if McGuirk was settling down after the Imus Incident. McGuirk's already been on Fox News verbally wrestling in the muck with Al Sharpton.
It's all about the money, and there's always an audience for that kind of thing, but WRKO got the maximum amount of publicity without actually having to put McGuirk on the station. They probably learned a lesson after John DePetro.
Image of Bernard McGuirk from a Fox News interview.


