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Czech Dream
Friday, October 26, and Saturday, October 27
ICA
More info on screening times
Official site
Czech documentary filmmakers Vit Klusak and Filip Remunda wanted to find out what kind of impact capitalism and consumerism had on the formerly Communist Czech Republic. Instead of just asking people what they thought about the transition, they created a stunt to see just how much people had invested in the freedom to shop. The results appear in their 2004 movie Czech Dream, which is making its Boston debut.
The pair hired a top-notch advertising team to develop a campaign for a nonexistent "hypermarket," which is a megamarket times 10, and the campaign was an unqualified success. If it existed, the hypermarket would have been similar to a Target, with the same low prices and cute-chic styling. On opening day, over 4,000 people showed up ready to shop. But they soon found out that no store existed behind all the banners, signs, and posters. And they freaking lost it.
Trailer after the jump! Image from the Czech Dream website.
When the hordes expecting this hypermarket flip out, it's easy to see why Klusak and Remunda have been compared with Morgan Spurlock, who risked his own health with Super Size Me. Even Spurlock might not have withstood the beating Klusak and Remunda took to prove a point. Even worse, it's all too easy to imagine this happening in the United States.
Here's the trailer:
Trailer posted by YouTube user VIKLUB.
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