BU Profs Know How to Party

Two Boston University professors broke the stereotype of uptight, elbow-patched instructors last week when they let their students bring beer to their advertising class. Unfortunately, these cool professors are now in trouble.

Angela Marie Latona at the Daily Free Press reports that Lawrence DeLamarter and Dave Schaefer (wait--any relation to el cheapo Schaefer beer?) let students bring beer so they could build an advertising campaign around the product. Their next classes were cancelled.

That is the easiest assignment ever. It's never hard to sell beer, no matter how crappy, especially among college students. One student told Latona that students drank from "Dixie-cup-sized drinks and tablespoon-sized portions of chocolate malt beer." However, just like in the Communion wine line, someone in the group is sure to gulp from the cup instead of sip.

DeLamarter and Schaefer have done the assignment in the past. It's just unclear whether administrators knew about it, or if they are finding out about it now. Their punishment, if any, has yet to be determined.

All charges of helping college students get their drink on alleged until proven under law.