The Globe and WBZ are reporting that the beloved, beautiful Dunkin' Donuts sign in Brighton is coming down. A Dunkin' Donuts spokesperson said the sign is in bad shape and must go.

Change is inevitable and usually a good thing, but the sign is a part of history. And, besides, it just looks nifty. Bostonist put in a call to Dunkin' Donuts and received a statement from Margie Myers, Senior Vice President of Communications:

The franchisee of the Dunkin’ Donuts restaurant in Brighton is working with town officials to design an appropriate replacement for the existing sign, which has deteriorated to an unacceptable condition.

Dunkin’ Donuts restaurants are owned and operated by small business people who live in the community and know the importance of good community relations. With all our restaurants, our intent is to always work to preserve the spirit and architectural essence of the neighborhood.

We will keep you posted. If the sign is truly "unacceptable," we hope that at the very least it looks similar to the original.

Photo by Caroline Roberts.