Wait, What?: Dunkin' Donuts Sign in Brighton Coming Down

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The Globe and WBZ are reporting that the beloved, beautiful Dunkin' Donuts sign in Brighton is coming down. A Dunkin' Donuts spokesperson said the sign is in bad shape and must go.

Change is inevitable and usually a good thing, but the sign is a part of history. And, besides, it just looks nifty. Bostonist put in a call to Dunkin' Donuts and received a statement from Margie Myers, Senior Vice President of Communications:

The franchisee of the Dunkin’ Donuts restaurant in Brighton is working with town officials to design an appropriate replacement for the existing sign, which has deteriorated to an unacceptable condition.

Dunkin’ Donuts restaurants are owned and operated by small business people who live in the community and know the importance of good community relations. With all our restaurants, our intent is to always work to preserve the spirit and architectural essence of the neighborhood.

We will keep you posted. If the sign is truly "unacceptable," we hope that at the very least it looks similar to the original.

Photo by Caroline Roberts.

Contact the author of this article or email tips@bostonist.com with further questions, comments or tips.

Comments [rss]

  • BostonAJ

    It would be such a shame for this sign to come down. It is an iconic piece of art. They should fix it up and keep it there.....just like the Citgo sign!

  • Middleman

    Homogenize! Homogenize! Leave no character behind!

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