Bostonist Takes on the Super Bowl Commercials

Win or lose, we'd always planned on evaluating the best and the worst Super Bowl commercials. In general, 2008 was a bum year for commercials since most of them seemed to forget to tell the audience what it is they're actually promoting, but a few broke away from the pack.

The Best

1. The Doritos commerical with the huge rat/person dressed as a rat.
So the word "Doritos" wasn't mentioned, but the rat-person was a surprise.
Mouse Trap - Doritos

More best and worst after the jump! Jocelyn Celeste, Pam Aghababian, Lyette Mercier, Victoria Welch, Korri Crowley, and Vidalia Shiraz contributed to this post.

2. Will Ferrell for Bud Light.
Ferrell at his best--smarmy and sleazy.

Jackie Moon - Bud Light

3. Bridgestone with Richard Simmons.
More than a few people have fantasized about hitting Richard Simmons with a powerful object.

Get the Most Out of Your Car - Bridgestone

The Worst
1. Ben Roethlisberger's AI commerical. His willingness to make fun of himself is charming, but the commercial itself was a bust.

2. Bostonist digs Will Ferrell. Carlos Mencia, not so much. His brand of comedy is a divider, not a uniter.

3. Speaking of accents, four words: Pandas with Chinese accents. Way to go there by offending the audience!

4. Victoria's Secret--who was the target audience again? Was it to appeal to guys or to remind women that their NFL Widow status was about to (finally) change?

One final note: What was going on with that Declaration of Independence montage?

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