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| AP Photo by Winslow Townson |
Proceeds from the auction go to the Shamrock Foundation, a Celtics charity currently partnering with Perkins School for the Blind, Children's Hospital Boston, Horizons for Homeless Children and the Massachusetts Society for the Prevention of Cruelty to Children (MSPCC) to provide services to children in need.
Update on the update: Bill Parcells was involved in the bidding, and Gatorade donated an additional $10,000 on top of the $35,000 auction total. You can even listen to some of the auction, including Parcells' bid!




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