Boston Viral Video Takes the Icy Plunge

Each week, Bostonist is dedicated to bringing you the most viral of Boston-based videos that the internet has to offer.

Everyone has their own ways of celebrating the new year. For many, New Year's Day consists of lying in bed nursing hangovers and watching Hallmark channel marathons. Then there are the more ambitious (read: insane) Bostonians who celebrate the new year with a frosty plunge into the Atlantic Ocean.

For those who are inspired to similar action after watching this clip (unlike this Bostonist who's inspired to crank up the space heater and dive deeper under the covers), there is always the 14th Annual Drowned Hogs Day on January 31st to look forward to.