Business-to-Business Conference Set for June 8th & 9th

With the economic slowdown projected to worsen this year, Boston-Metro and New England will not be immune. That's why we think it's important to note a conference like the MarketingProfs Business-to-Business Forum being held at the Renaissance Boston Waterfront Hotel on June 8th and 9th.

When a collection of experts in the area of business-to-business marketing is in town, it's an opportunity for local business leaders to meet with everyone flying into town for the conference. The result of a meeting like this is the development of new relationships in addition to everyone getting a bit more educated on how to weather these tough times.

Area marketing gurus, MarketingProfs, have created a great lineup, including a keynote by Barry Schwartz, the author of The Paradox of Choice, Why More is Less which was named one of the top business books of the year by both Business Week and Forbes Magazine as well as a program of sessions with an emphasis on social media and marketing metrics to help marketers who are under heavy scrutiny for every dollar they are spending.

The conference also appears to not be just another set of lectures and presentations as there are many hands-on labs and interactive discussions. If you are interested in attending, it should be noted that prices will go up in mid-May. Price of admission includes a free MarketingProfs membership and several other freebies. In case you don't make it to the MarketingProfs Business-to-Business Forum, Bostonist will be at the show to tell you what you missed.