Reaction to Jay Leno at 10pm has been mixed at best. The show's numbers are down from the Tonight Show slot (now handled by Conan), but steady or up from lead-ins. Broadcasting and Cable magazine interviewed Leno about the difficulty of dealing with his new position in the TV lineup. Jay comes across as level-headed and realistic almost to the point of being boring, emphasizing repeatedly that going on at 10 is his "job" these days. Though he'd be willing to go back to the 11:35 time slot, he likes "the challenge of 10 o'clock," and emphasizes that he's not bitter about Conan's new position:
There is nothing that kills creativity more than bitterness. You get no satisfaction from that at all. You really, really don't.
Spot on, Jay. We have to ask, though, does the time slot really matter? With Hulu and DVRs, though, is anybody really watching TV at its scheduled time anymore? And if so, why? If a show's good, it's good enough to watch later. And if it's not good, why are you watching it at all? We encourage the use of technology to cut through the bullshit—and the commercials.

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