Drinking in Boston: What Beer Are You?

Ever been afraid that you’re being judged by what kind of beer you’re drinking? Ever judge others based on what they’re drinking? Of course you have. Well now one market research company, Mindset Media, thinks they have cracked the code on beer drinkers’ personalities.

An article in Ad Age earlier this week shared some of the company’s thought provoking, or perhaps just provoking, findings. More interesting than the article itself was the long string of comments following it: message after message filled with indignation, disgust, and bile. Everyone had been wrongly categorized.

Here are some examples of why the beer drinking masses were up in arms. While Budweiser drinkers are sensible, their Bud Light-drinking compatriots are “lacking in carefulness.” Also, Budweiser drinkers are 42% more likely than the average Joe to regularly use breath freshening strips. (?) Michelob Ultra drinkers are often conceited; Heineken drinkers, posers. And since Blue Moon drinkers are “quite willing to go against convention,” they naturally “can also be sarcastic and snide in order to get a point across.” Well, some of this is starting to sound familiar…

One matter that really got the readers’ goat was that all craft beers were lumped together as one category. However, the researchers had some flattering findings…if you consider it complimentary that craft drinkers are “more likely to spend time thinking about beer rather than work.”

More controversy after the jump

Photo courtesy dubstyle on Flickr using Creative Commons License