Bird Death Is the Word: PETA Attacks Larry Bird for McDonald's Ads

Celts legend Larry Bird ate Lebron James' Big Mac in a McDonald's commercial, so PETA responded in the only sensible way: by saying that McDonald's kills chickens, and that Larry Bird should empathize with the birds (get it?). PETA even wrote a letter asking Bird to stop endorsing McDonald's:

Nearly 300 million chickens are killed for McDonald's every year; from those birds to another, please refuse to partner with McDonald's until it stops its suppliers from breaking chickens' bones and scalding them to death.

PETA further compared Bird to birds by mentioning the back problems that plagued Bird throughout his career. We agree that McDonald's should treat animals in a humane fashion, and that the fast food monster needs no endorsement assistance from anyone (Bird, Howard, or James). Still, it seems odd to go from Big Mac to birds. But McDonald's cattle slaughter methods have improved over the years in response to activist pressure, so maybe this will help provide a basis for more humane treatment of chicken. And does anyone really believe athletes get to their physical peak by eating McD's?

Also, where can we get Jordan's outfit from the 1993 commercial? [Deadspin]