JetBlue loves Boston, Massachusetts. Sounds like something Gordon Gekko might say.
Image by Pianoman75 from photos tagged "Bostonist" on Flickr.
It's true, too. JetBlue initiated nonstop service between Boston and Phoenix on Thursday. That's the 38th such nonstop destination from Logan Airport offered by JetBlue. In May, JetBlue will fly from Boston to Newark.
JetBlue is also trying to win over the hearts and minds of Bostonians. In December, they teamed up with the Red Sox in a marketing campaign. Last month, JetBlue and the Boys & Girls Clubs of Boston built a playground.
Cheap flights and good-will gestures are important. Can that compensate for a certain, shall we say, wild west atmosphere inside the planes?
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