Results tagged “coke”

Have you ever mistaken a sommelier for a pro wrestler?

WBZ reports that the caffeination conundrum affects marathoners, too. Some folks load up on coffee before the race; others use (ew) decarbonated Coke. (Carbonation is often thought to decrease the amount of oxygen that can be carried in the blood—a bad idea when you're embarking on a 26.2-mile run.) Caffeine goes into effect about half an hour after you ingest it, and may let muscles use fat stores for energy sooner than they would otherwise. It also reduced perceived effort. Sounds like a feasible reason to caffeine up, but we'd probably still be drinking water before the race. If we were ambitious enough to run it.

The Annals of Improbable Research awarded the 2008 Ig Nobel Prizes Thursday evening. Awards were given for such remarkable achievements as electronically enhancing a chip's crunch to make the chewer find it more fresh, measuring the role of armadillos in rearranging archaeological artifacts, and--the one you've probably heard about most--proving that Coca-Cola is indeed a spermicide (but not recommended for everyday use). Our friend Dan Ariely won for showing that high-priced fake medicine is more effective than low-priced fake medicine--apparently, spending heals. Check out the Improbable Research site for more details. If you missed the ceremonies, a webcast is up for your enjoyment.

This photo by Brian Mosley makes us want to head to the beach this weekend, armed with a refreshing Coca-Cola. And who knows--if we feel nice, maybe we'll even buy the world one, too.