Results tagged “danariely”

The Annals of Improbable Research awarded the 2008 Ig Nobel Prizes Thursday evening. Awards were given for such remarkable achievements as electronically enhancing a chip's crunch to make the chewer find it more fresh, measuring the role of armadillos in rearranging archaeological artifacts, and--the one you've probably heard about most--proving that Coca-Cola is indeed a spermicide (but not recommended for everyday use). Our friend Dan Ariely won for showing that high-priced fake medicine is more effective than low-priced fake medicine--apparently, spending heals. Check out the Improbable Research site for more details. If you missed the ceremonies, a webcast is up for your enjoyment.

--Total commuter hell broke out today with a tractor rollover that blocked the Mass Pike, along with dodginess on the Blue Line that left, according to one individual, "hundreds of people" stranded at the Airport T stop. [WHDH, b0st0n LiveJournal]

Ariely's Official Site