A small part of Google's $23 billion in revenue comes from typos, Harvard researchers have found. Tyler Moore and Benjamin Edelman of the Harvard School of Engineering and Applied Sciences and Harvard Business School, respectively, studied the most popular .com sites, finding that each had about 280 registered typo domains associated with it, a "typo domain" being a domain that could feasibly be created from attempting to type the actual domain name (blogpot.com is one of our favorite examples). The researchers looked at the advertising practices on these sites, and extrapolated from average advertising revenue for Google pay-per-click (PPC) ads to estimate the amount of revenue that Google gets from ads on these "typosquatting" sites.
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Bostonist woke up a little late for Cyberposium 15 yesterday, but still managed to attend a number of informative sessions about “Navigating the Digital Storm.” This year’s theme, inspired by the escalating (but potentially halted) economic crisis, was designed to explore ways for technology companies to get through this tough time. Cyberposium is organized entirely by Harvard Business School students, and while their presence was strong at the conference, some normal folk (though many of them HBS alumni or MIT Sloan students) made their way in as well. Not many women were among the presenters—we saw absolutely none on the panels we attended, and there were only a handful involved in the conference overall. More heartening was the presence of female students in the audience; we hope that in a few years some of these women will be answering, not asking, the questions. Diversity was also lacking in panels but more prevalent in the audience, suggesting a more varied future for technology.