Results tagged “metropolitantransitauthority”

The MBTA made a bold marketing move in branding the new fare cards. Bold, but perhaps brilliant. Before the CharlieCard, before the CharlieTicket, all passengers have is the MBTA to blame. Now riders simply raise their fists and curse Charlie (think Shatner screaming "Khaaan!") the MBTA isn't scapegoat - it's the new cartooned mascot. A mascot who was taken from the verse of a song about a guy who was stuck on the T because... more ›