We’d always thought the CEOs of music corporations would look something like Cerberus, the three-headed dog: devouring artists, drinking up their creative talent, and vomiting mass-appeal. At Berklee last Friday, though, Terry McBride appeared as something slightly more than the complete opposite. McBride is the CEO and co-founder of the Nettwerk music group, the company responsible for breaking Coldplay and managing the Lilith Fair. But also for allowing hip-hop-phenom K-OS to release artist and fan mixes of his new album, and tour under a “pay-as-you-leave” model similar to how Radiohead released In Rainbows.
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