Scott Kirsner has had a new book, Fans, Friends & Followers: Building An Audience And A Creative Career In The Digital Age, and it's a great read. Kirsner is a kind of Michael Musto of the regional technology scene: he knows all the companies and their principals, he knows about new products and partnerships, he knows the venture capitalists and their areas of investment, and his observations of these phenomena and his commentary are published in his "Innovation Economy" column at the Boston Globe. The column, and his InnoEco blog are must-reads for any entrepreneur or anyone working in tech in New England.

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