The Sam Yoon campaign knows how young people communicate with each other. Using their t-shirts. The campaign has set up a Cafe Press store hawking several t-shirt designs using Yoon's name in sometimes excruciating puns. Nobody among his competitors in the mayoral race offers anything similar. We couldn't find a single Thomas Menino shirt for sale, provided this one doesn't count, and Michael Flaherty only offers boring white t-shirts with the campaign's logo affixed.

Week Around the Ists, November 1–7